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As multimedia technology
continues to expand and become more dynamic, so
too can a company's sales and marketing presentations.
Our clients, such as Nickelodeon, are at the forefront
of using multimedia in their presentations. We've
produced many interactive sales and marketing presentations
for Nick, including the multimedia section of their
1998 Upfront, where they presented their new lineup
to media buyers. The Blue's Clues, the number-one-rated
preschool show combines live-action video with desktop
graphics and animation using what's called a blue-screen
technique. This show is normally taped, but for
our presentation, we re-created a segment of show
live - blue screen and all. We used high-powered
Macs to generate and control the animation and an
ultamatte to matte the live video image with the
computer-controlled graphics and animation- all
in front of a 2,000-person audience at New York's
Waldorf-Astoria Hotel. |
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